Example ad of "EMF Pendant" - perfect example of what not to buy

This came to my email today, and I could not let it go without commenting.  I really think we need to call people out on these types of products.  They really sent this to the wrong guy.  My comments are in BOLD RED with underline

Hi Shaun, Just a friendly reminder that this is your last chance to enjoy the Harmoni Pendant Black Friday sale... ...this past year, we have invited you to look into a clinically-proven pendant that offers on-the-go protection from Wi-Fi & EMF-caused cellular stress. Clinically-proven where?  By whom?  By their "study"?  This "study" is not peer-reviewed.  No information is available as to conflicts of interest of the people whose names are on this "study."  And many of you have taken our recommendation (yay!). We are SUPER excited to announce that this EMF-Protection is now available in GOLD! And, best part, because you're part of our online community... You have received an invitation to an Exclusive Natural Living Family Black Friday Sale for the next 24 hours! Act today to get an extra 20% off... You cannot find this deal anywhere else on the Internet. It's a Natural Living Family exclusive.  Where is the double-blind placebo research?  Just like sugar pills can affect ailments, because the mind has such an effect on the body and on itself when we think we are doing something to help ourselves, so can other products.  This is why real research is always done in a double-blind manner.  The subject and the person administering the drug/item to the subject must not know whether or not it is the real, or the fake placebo.  EMF products like this could easily be put into a plastic shell so that no one would know.  A dummy weighted version could be made with the same weight and feel and look.  That is how REAL SCIENCE is done!

Yep, it's that time of year. Christmas decorations are popping up everywhere, and people are starting to freak out about the Holidays.

As supply chain issues threaten to cut off many of the comforts (and necessities) that we've relied upon to enjoy an abundant life...

...we invite you be a proactive this year and take advantage of the Harmoni Pendant's annual Black Friday deal before they run out of stock.  

What is the Harmoni Pendant?

It’s a stunning necklace that lowers stress levels & protects you from the radiation (EMFs) that cellphone towers, wifi routers, bluetooth, and other similar technologies emit.  There is no measurable difference in EMF/EMR/EMI exposure due to this pendant.  No one can measure it with an instrument.  Why waste your money on something that could be feel-good only - something that lacks credible evidence to show it actually has effects?  There are plenty of things you can do for yourself and your loved-ones to actually reduce exposure - measurably.  Give a gift of something real - something measurable - to those who matter to you.  These "EMF" products like these pendants remind me of the old "snake oil" type health products from the 18th, 19th and 20th centuries.  Many/most are just the modern day version of it.  I am convinced these are all hype, all show - I see no credible or compelling evidence.  I view these types of products as a monumental waste of money, a false sense of security, and a hindrance to one actually getting results by measurably reducing one's exposure, which is what we should all do.

This type of EMF radiation has skyrocketed over the last few decades.

It’s growing and more people are becoming concerned about it.

In fact, over 240 scientists & doctors from 41 nations who have told the United Nations we need URGENT ACTION to reduce EMF exposure. I've personally spoken to some of the signatories on this plea to the UN WHO.  I've personally spoken to them about these types of products.  They don't work - they've still seen nothing like this that works!  I wish there were a device like this - I would buy it, use it.  I would sell it and share it with many people.  No doubt it would be a very, very profitable and lucrative addition to our business.  But since I have yet to be convinced of even a possibility of one of these potentially working by a small shred of compelling evidence, I don't waste my time or money on this stuff.  I am open to being proved wrong and convinced.  There may be something out there that does help, even if it can't be measured.  But nothing I've seen, including this one, is the least bit convincing.

And they wrote the FCC about the roll-out of new technologies—citing the serious risks to human health and the environment.

Did anything happen? NOPE—because the technologies that emit EMF radiation are TRILLION DOLLAR INDUSTRIES.

That’s why you’re on your own when it comes to EMF protection.

You have to look for ways to shield yourself & there’s no better way to do that than with a gorgeous Harmoni Pendant.

⇒ Save BIG on this BEAUTIFUL EMF stress reducing pendant during Harmoni's once-a-year Black Friday sale.

There are so many problems with elevated EMF exposure, it’s hard to know where to start...

EMF exposure can exacerbate:

• Brain fog, poor memory, focus & concentration
• Fatigue
• Headaches & pain
• Sadness & depression
• Stress, anxiety & panic attacks
• Sleeping issues
• Weight gain & sluggish metabolism

⇒ Plus, many more health problems — as you’ll discover on this page.

There are many ways to mitigate EMFs in your home.

But the EMF-emitting devices in your home only represent a TINY FRACTION of the EMF you’re exposed to on a daily basis.  I would disagree.  The EMF/EMR/EMI in your home from home wiring, electronics/appliances, lighting, and wireless devices makes up the majority of the EMF/EMR/EMI that one is exposed to.  These are where the MEASUREMENTS are the highest.  The home is also where we spend most of our time.  While some of the info in this email is correct, this statement above about home exposure being only a "small fraction" is completely incorrect.  It will vary person-to-person, but most people will get the majority of their exposure in their own homes if they do not take steps to mitigate and reduce that exposure.

The truth is, we’re bathing in EMF around the clock:

• Your neighbor’s WiFi (just click the WiFi icon on your computer... and depending on where you live, you’ll probably see 5... 10... even 15+ WiFi routers in range)
• EMF-emitting satellites. 100,000 will be in the sky in the next two years.
• Cell phone towers that reach into your home & everywhere in your city (including new towers & “range extenders” that are being added aggressively now)
• “Smart meters” that measure your electricity usage emit massive amounts of EMF into your home (even if you don’t have one, your neighbor’s smart meters are wifrying you!)
• The “dirty electricity” in most walls (the electricity in most homes and apartments was NOT designed with health in mind & those wires emit toxic dirty electricity that can make you sick.)
• Connected devices that send EMF via Bluetooth & WiFi (billions are being created annually; even if you don’t use connected devices, those around you do!)

The list is literally ENDLESS.

So is the list of things you can actually do to help yourself and others.  Ground your laptop.  Try filters for dirty electricity.  Use shielded, grounded cords.  Move electronics and cords farther away from you.  Replace your WiFi router with our low-emission router (measurably reduces radiation from the router by more than 95%).  Cord up TVs and computers and devices rather than connect them via WiFi.  Disable the WiFi on those devices manually.  Measure to verify what you've done with your devices worked.  Turn the mobile/cellular data off on your cell phone when not needed.  Use energy-saving halogen bulbs instead of LED or CFL bulbs.  Turn off the power to your bedroom manually or use a cutoff kit.  And there is much, much more!  Give us a call at 1-815-986-7974 for real help.

And with more of these devices becoming a part of daily life, wearing an EMF protection device — like a Harmoni Pendant — is the easiest, most practical option.

They’re also the most stylish option.

Not only do they offer superior EMF protection...

Not only are they amazing for stress relief, improving sleep & boosting energy levels…

Above all — they’re a gorgeous piece of jewelry.

If you’re looking for the perfect gift idea for the Holidays, this is it!

These pendants are completely unique & made from the same materials as high end jewelry.

===> Check out these STUNNING, EMF stress reducing necklaces while they’re still on sale.

There is no doubt some of these products look and sound good.  They've spent a ton of money on marketing and image, and time collaborating with other people to get anecdotal testimonials and endorsements.  But are any of these things what you want to stake your health on?  A good-looking picture, a good-sounding testimonial, a celebrity endorsement?  For your only body and health?  I don't recommend it.

Our kids LOVE wearing their EMF-protecting Harmoni Pendant (Mama Z put it on her amber bead necklace). We all wear them! :-)

Beautiful family, and I wish you all the best health and wellness.  I cannot condone, and this time choose not to stand idly by, the marketing and promotion of products that make no measurable change in exposure and have not been double-blind tested, peer-reviewed, and therefore give us evidence - real compelling evidence - that they work.  When this email arrived in my inbox, I knew I could not stay silent on it.  I'm calling you out, and hope that you will stop selling products until there is compelling evidence that they actually do something.  HRV, thermal images, and other tests done but not using the scientific method, not peer-reviewed, not blinded or double-blinded is hogwash.  It looks like all marketing to me - not actual research or science.

These pendants help you protect yourself from EMF radiation, without having to change your life.

• You DON’T have to give up your cell phone or WiFi...
• You DON’T have to wear tinfoil hats or live in the woods...
• You DON’T even have to explain to people what it is (because they look like a gorgeous piece of jewelry)...

It’s been a lifesaver for everyone I know who’s tried it.

We can’t imagine a better gift to give someone for the Holidays than a Harmoni pendant.

==> Try out this breakthrough solution.

If you want a pendant — hurry!

Because these necklaces are essentially a high end piece of jewelry, there is limited supply…

And Harmoni Pendants sell quickly!

Don’t miss out.

You get EARLY Bird Access to an exclusive Natural Living Family Black Friday Sale for the next 24 hours!

Act today to get an extra 20% off...

You cannot find this deal anywhere else on the Internet.

It's a Natural Living Family exclusive.

As always, our hope & prayer is that YOU experience the abundant life.

~ Dr. Z & Mama Z

Abundant life is possible and is realized for many.  Making good choices habitually is a great way to increase the chances of health, wealth, meaning, and happiness.  A pendant is not a good choice, nor the type of choice one would want to turn into a habit.  Now is the time to measure and reduce exposure, and help others do the same.  This approach is proven and works.  It is what Building Biology does.  It is what environmental medicine does.  Not gimmicks.  Not a feel-good pill that won't help you actually be good.

You can choose the easy, feel-good approach, or the approach that works.  Foolishness or wisdom.